A picture of me

Hey, I'm Emelyn — a Product Designer based in San Francisco.

I like working with early stage start-ups to build products and teams from the ground up. I worked with Bloc to create its education platform as the first designer. Later on, I led the team as manager and design lead. I'm currently designing the online class platform at Brit + Co.

I'm accepting part-time freelance projects throughout 2017. Say hey!


  • Solving cross-cultural challenges with design
  • Building early stage start-ups
  • Fixing education


  • Data visualization
  • Lean user research
  • Animation

Recent Work

A screenshot of a mobile-friendly Bloc

Mobile-Friendly Bloc


Improving readability on mobile devices.

Screenshot of the dashboard at Bloc

Progress at Bloc


Visualizing progress to help students stay on-track.

Bloc Landing Pages

2013 – 2016

Various landing pages for an evolving product + start-up

Screenshot of the User Design Center's homepage

Intel's User Design Center


Defining the brand for Intel's internal design consultancy.

Assorted Data Visualization

Visualizing the School of Art + Design


Defining 124 graduating art + design students through data.

Shanzhai Digest on an iPad

Shanzhai Digest


A publication + passion project on knock-off Chinese Apple devices.

A New Healthcare Narrative


Imagining an approachable narrative take on healthcare in a three day sprint.

Visualizing Facebook Friendship through Messages


Mapping the change of friendship over time through Facebook messages.

Ninth Letter Data Visualization


Designing weirdness for the Midwest's literary magazine.